Shalimar Paints Ltd., a renowned leader in the Indian paint industry for over 120 years, has launched two innovative products in its Home Protect Waterproofing range: Zero Damp Advance and Zero Damp Smart. These products offer unprecedented protection against water seepage, backed by warranties of up to 12 years, setting new standards in the industry.
The Zero Damp range features a fiber-reinforced elastomeric coating, providing a durable barrier against internal and external water seepage. With advanced heat reflection properties, the coating helps lower surface temperatures, keeping interiors cooler during hot summers. These products are designed to address common issues like dampness, cracks, flaking, fungal growth, and efflorescence, offering comprehensive solutions for maintaining the integrity of Indian homes.
Educating Consumers: #IntelligentBanoJugaduNahi
To tackle the widespread reliance on temporary fixes for seepage, Shalimar Paints launched the #IntelligentBanoJugaduNahi campaign. Collaborating with influencers Saurabh Jain and Palak Shah, the campaign aims to educate consumers on the importance of proactive seepage management using effective solutions like Zero Damp. The campaign has successfully raised awareness about the long-term benefits of addressing seepage issues with permanent solutions.
Shalimar Paints’ dedication to quality and innovation keeps them at the forefront of the evolving paint market. By investing in research and development, upgrading infrastructure, and revolutionizing product offerings, the company maintains a strong focus on customer-centric solutions. Their latest waterproofing products underscore their commitment to enhancing the longevity and durability of homes across India.