Ferns N Petals (FNP), India’s leading gifting platform, has launched a heartfelt digital campaign for Raksha Bandhan titled “Rakhi Banayein Khaas,” celebrating the spirit of sibling love in modern and meaningful ways. The campaign redefines Rakhi by highlighting the unique bond between brothers and sisters, featuring a brand film that tells the story of a young badminton player who receives a Rakhi package from his sister. This film, shared across digital media, illustrates how a simple thread can empower and inspire, emphasizing the power of belief and support in achieving difficult goals.
The campaign resonates with India’s passion for sports and underscores the role of FNP’s Rakhis in symbolizing strong, supportive relationships. It is launched in perfect timing with the upcoming Paris Olympics, adding an extra layer of relevance and excitement. Avi Kumar, Chief Marketing Officer at FNP, commented, “Our campaign, ‘Rakhi Banayein Khaas,’ is designed to help our customers create magical moments, whether celebrating together or apart, reinforcing the bonds of love and protection between siblings.”
FNP offers an extensive collection of Rakhis and gifts to suit diverse tastes and budgets, including chocolates, sweets, dry fruits, and curated hampers. The 2024 Rakhi collection, the largest available online, is now live on the FNP website and app. The company guarantees timely delivery, even for last-minute shoppers, enhancing the festive experience for millions of Indians worldwide.