Haldiram’s, India’s premier sweets and snacks brand, has launched its “Teej ki Meethi Reet” campaign to celebrate the traditions of Teej, marking the onset of the monsoon season. This campaign emphasizes the timeless bonds of love and togetherness associated with the festival, featuring a diverse range of Ghewar flavors to suit every palate.
To celebrate Teej, Haldiram’s has introduced special gifting hampers, including the Teej Ghewar Box, Teej Ki Mithaas Tray, and Teej Ki Mithaas Hamper. These hampers offer a delicious assortment of Ghewar and Feni, featuring flavors such as Malai Ghewar, Kaju Cream Ghewar, Kesar Ghewar, Plain Ghewar, Rose Ghewar, White Feni, and Kesar Feni.
Kailash Agarwal, President of Retail QSR at Haldiram’s, stated, “Our ‘Teej ki Meethi Reet’ campaign is a tribute to the joy and togetherness that Teej represents. We are thrilled to share a taste of tradition with our customers through our special Teej offerings, celebrating India’s rich cultural heritage with our signature delicacies.”