YES BANK, the official banking partner for Team India at the Paris Olympics 2024, has launched its “Milkar Jitayenge” campaign featuring a captivating commercial. The campaign highlights Paris-bound Olympic athletes such as Neeraj Chopra, Nikhat Zareen, Esha Singh, Harmanpreet Singh, and Tajinderpal Singh Toor. Conceptualized by McCann India, the powerful brand film emphasizes the unseen sacrifices and support behind athletes’ journeys, showcasing the role of families, coaches, and communities in nurturing Olympic talent. The chorus “Milkar Jitenge, Milkar Jitayenge” encourages everyone to unite in cheering for Team India.
To further rally support, YES BANK has launched a microsite, yesteamindia.com, where supporters can send their best wishes to the Olympians. This platform invites well-wishers from across the globe to join in a collective chorus of encouragement for Team India.
As part of the multimedia marketing campaign, YES BANK is targeting audiences through television, OTT, digital, and social platforms. Nipun Kaushal, Chief Marketing Officer at YES BANK, stated, “Through this campaign, we aim to celebrate our athletes’ incredible journeys and the invaluable support they receive. We are proud to partner with the Indian Olympic Association to champion India’s sports talent. Together, let’s rally behind our athletes and inspire them to achieve greatness at the Paris Olympics 2024.”