Spotify, the leading audio streaming platform, has unveiled a vibrant new campaign titled “Music, Magic Hai,” which highlights the profound role music plays in listeners’ lives. Available in four languages—Hindi, Tamil, Telugu, and Malayalam—the campaign explores how music enhances moments and relationships, uniting people and bridging generational gaps.
The campaign includes four short films showcasing how music serves as a delightful companion in everyday life, unites friends and family, evokes nostalgia, and bridges generational gaps. Through simple yet impactful narratives, these ads highlight the magic music brings to daily experiences.
Neha Ahuja, Head of Marketing at Spotify India, stated, “Music is a powerful medium that can transform your mood, make and mend relationships, and has the power to make everyday moments magical. The new Spotify campaign aims to bring these emotions and moments to life, resonating deeply with Indian listeners.” Additionally, Spotify is offering a special deal for Indian users: three months of Spotify Premium for ₹59, valid until August 25th.