HSBC has launched a heartwarming campaign featuring global icon Priyanka Chopra Jonas, aiming to connect Indian expats with their roots. Titled “Meal with a Movie Star,” the campaign takes place in a Michelin-star restaurant and surprises three Indian expat couples with a visit from Priyanka Chopra Jonas.
The campaign targets NRIs by addressing the emotional challenges of moving abroad. Through the familiar taste of home-cooked food, it highlights how authentic flavors can help expats stay connected to their roots. The film begins with Priyanka Chopra Jonas and two-Michelin-Star Executive Chef Sid Ahuja discussing the emotional power of food. Together, they create a menu featuring Punjabi, Bengali, and North-Eastern cuisines, celebrating India’s diverse culinary heritage.
Sandeep Batra, Head of Wealth and Personal Banking at HSBC India, emphasized the campaign’s message: “Just as familiar flavors can create a sense of home anywhere in the world, HSBC’s international proposition eases the transition for those embarking on global opportunities.”
Stephanie Ng, HSBC’s Global Head of Marketing, added, “Our international proposition extends beyond conventional banking, helping expats feel at home wherever they go.” HSBC aims to be a trusted partner for Indian expats, offering support and connection no matter where life takes them.