Urban Company continues its mission to address the respect gap between India’s white- and blue-collar workers with the release of its third film in the series, following Chhota Kaam and Chhoti Soch. The film captures a conversation between a father and daughter that highlights the subtle prejudices often directed at blue-collar workers.
Despite frequent discussions about workplace leadership and mental health on platforms like LinkedIn, many employees fail to act as supportive employers at home. Kartik Ahuja, Senior Brand Manager at Urban Company, explains that fostering dignity of labor is not only essential for building a fair workplace but also critical for business growth. Urban Company supports its partners by providing insurance, medical cover, and skill training, benefiting over 57,000 professionals.
Research by the creative team at Talented reveals that the “glass-cabin” perspective often excludes the home environments where UC professionals work. Aakash Desai from Talented stresses that our homes are workplaces for UC professionals, and we should create supportive environments for them as well.
Kopal Naithani, founder of Superfly, emphasizes that this film uses an everyday conversation to challenge ingrained biases and encourage audiences to recognize and confront their own prejudices against blue-collar workers.