HP India has launched the “Be Unstoppable with HP AI PCs” campaign, developed by Lowe Lintas, to highlight the transformative benefits of AI-enabled PCs for the digital-native Gen Z generation. Recognizing the fast-paced lifestyle and ambitious nature of today’s youth, HP aims to empower them to overcome challenges and achieve their goals with AI technology.
Vineet Gehani, Senior Director of Personal Systems at HP India, expressed enthusiasm for the campaign, noting that AI PCs have the potential to enhance productivity and creativity for Gen Z consumers. “Our campaign empowers Gen Z to pursue their dreams. This generation demands speed, efficiency, and innovation to meet their evolving needs, and our AI PCs are designed to excel in these areas.”
The campaign features a series of films following two interns, Alisha and Garima, played by influencers Ahsaas Channa and Yashasvini Dayama, as they use HP’s AI laptops to overcome challenges and impress their boss, portrayed by Randeep Hooda. The campaign emphasizes AI features like a dedicated AI engine, AI assistant, and collaboration tools, showcasing HP’s commitment to innovative technology for the future workforce.