OPPO India has unveiled its #LiveUnstoppable campaign to introduce the K12x 5G phone, the toughest 5G smartphone in its segment. The campaign’s centerpiece is a music video titled “Mr K,” featuring Indian popstar KING, known for hits like “Maan meri jaan” and “OOPS.”
The song “Mr K” encourages youth to push boundaries and embrace unstoppable lives. KING emphasized the synergy between the song and the K12x 5G, stating, “Just like the phone, the track is about pushing boundaries and embracing diversity. ‘Mr K’ perfectly captures the phone’s tough, fast, and versatile nature.”
Anshuman Bhatt, Head of e-commerce at OPPO India, noted, “The youth always challenge the conventional. They are explorers and strive to excel at everything they do. The K12x 5G exemplifies this character. Our campaign with KING admires their resilient attitude through upbeat lyrics and beats.”
Within 24 hours, the music video garnered nearly half a million organic views across platforms. The video is available on OPPO India’s YouTube, Instagram, and Twitter pages, as well as KING’s Instagram page.
The OPPO K12x 5G, starting at INR 12,999, is available on the OPPO e-store and Flipkart in Breeze Blue and Midnight Violet. The phone features MIL-STD-810H military-grade certification, an IP54 rating for dust and water resistance, and segment-first Splash Touch technology for wet-finger touchscreen use.