Cheil India has launched an inspiring new campaign for Samsung, titled “India Cheers Neeraj,” celebrating the indomitable spirit of Galaxy Z Fold series ambassador Neeraj Chopra. This campaign, featuring a stunning 120-second film, captures the essence of a nation rallying behind Neeraj as he prepares for the Olympic Games.
The film beautifully portrays Neeraj’s rigorous training, juxtaposed with diverse scenes from across India. From metro kids and rural farmers to dancers in the hills and professionals in offices, the visuals depict how every Indian supports Neeraj’s pursuit of Olympic gold. The film’s rootedness in everyday Indian life highlights Neeraj as “the common man’s hero,” uniting the nation in their aspirations for his success.
Vikash Chemjong, CCO at Cheil India, praised the cinematic quality of the film, which captures the collective emotion of a nation. Directed by Akash Bhatia, the film seamlessly blends training scenes and Indian landscapes, accompanied by a stirring soundtrack from Jamroom.
Revealed at the Galaxy Z Fold 6 and Flip 6 launch, the campaign has garnered significant social media buzz, with the hashtag #IndiaCheersNeeraj sparking over 343,000 conversations. As the Paris Olympics unfolds, Samsung invites the nation to cheer for Neeraj and support India’s quest for gold.