Meesho, India’s only true e-commerce marketplace, released the first edition of its Smart Shopper Report, offering a comprehensive analysis of the country’s dynamic online shopping trends in H1 2024. This report explores the changing habits and tastes of mass customers, who currently make up a noteworthy 80% of the population that shops online.
Over the last 9 years, Meesho has made e-commerce accessible for millions of users across the country. With ~80% of its 15 crore annual transacting customers coming from tier 2 and beyond towns, Meesho has been instrumental in bringing new-to-e-commerce users online. The platform caters to one of the largest mass consumer bases in e-commerce, serving customers in diverse locations such as Bhilai, Imphal, Jalandhar, Jhunjhunu, and Nellore.
As India’s most downloaded shopping app, Meesho’s Smart Shopper Report offers nuanced insights into diverse user preferences, shedding light on the trends that define mass consumer shopping habits in India. By delving deep into these insights, Meesho not only highlights the current dynamics of consumer choices but also aims to serve as a reliable indicator of mass consumption patterns across the country. Here are some key highlights capturing how mass consumers shopped in 2024.