As India prepares to celebrate the cherished festival of Raksha Bandhan, the spotlight shines on the entrepreneurs who bring this tradition to life with their creativity and craftsmanship. Flipkart, India’s homegrown e-commerce marketplace, plays a pivotal role in supporting these sellers and expanding their reach to millions of customers across the country. This Raksha Bandhan, the platform highlights the inspiring success stories of entrepreneurs who have realized their dreams through Flipkart’s support. While the festival
celebrates the timeless bond of protection and love between siblings, it also highlights the
dedication and hard work of countless entrepreneurs who craft the Rakhis central to this
celebration.
Here are some stories of inspiring entrepreneurs including that of Nakul Vijay, the visionary
founder of Dreamica whose journey into the e-commerce world began when he decided to
introduce Rakhis on Flipkart in 2023 which truly transformed his business. In addition, the
success story of Samir Rajani, the entrepreneurial force behind DeoDap, who revolutionized
his business by bringing the artistry of traditional Rakhis to the national stage through Flipkart.
In the vibrant city of Jaipur, Nakul Vijay, the visionary behind Dreamica, has swiftly made a
mark in the e-commerce world, particularly in the Rakhi segment. Starting his entrepreneurial journey during his college days, Nakul initially focused on gifting items like home and wall decor. However, it was in 2023 that he ventured into the online marketplace with Flipkart, introducing Dreamica’s line of Rakhis, a move that has proven to be remarkably successful.
Dreamica, one of the largest Rakhi sellers on Flipkart, has seen an impressive 3x growth since its inception. With a dedicated team of 34 members, Nakul anticipates selling 1 lakh units of Rakhis this year, expanding his reach across India. His success can be attributed to the unwavering support from Flipkart’s management and the robust warehousing facilities that allow him to stock his products in five states across India. Nakul’s Rakhis, known for their quality and unique designs, including the highly demanded peacock motifs and gifting combos with chocolates, cater to a wide audience during the festival season.
Before joining Flipkart, Nakul sold gifting items offline but ventured into Rakhis only when he realized the potential of e-commerce. Choosing Flipkart as his platform was a strategic move, driven by the platform’s massive user base and the opportunity it presented to scale his business nationwide. Looking ahead, Nakul plans to continue leveraging Flipkart to expand Dreamica’s product categories and tap into other festive markets like Diwali and Holi. His journey reflects the essence of Raksha Bandhan—growth, protection, and the bonds that tie them all together.
Another inspiring story is that of Samir Rajani from Rajkot, Gujarat. Samir’s entrepreneurial
journey with his business, DeoDap, has become a symbol of success in the world of
handcrafted Rakhis. For nearly a decade, Samir has been creating Rakhis that are more than just threads – they carry deep emotions, connecting siblings across India during Raksha Bandhan. Specializing in intricate ‘Minakari’ craftsmanship, his Rakhis feature vibrant designs like peacocks and Lord Ganesha, thoughtfully packaged with chocolates, roli-chawal, and prosperity coins, offering a complete blend of tradition and festivity.