Sunday, June 15, 2025

Amazon India launches ‘Project Ashray’ to setup rest points for delivery associates across the industry

Amazon India announced the launch of ‘Project Ashray’. Through this program, drivers across entire logistic industry will get access to rest-points at strategic locations. In collaboration with the Udyasa Foundation, the initial pilot project will establish five Ashray centers at high-footfall locations, with the first Ashray center being inaugurated by Michiko Miyamoto, India Country Director at International Labour Organisation.

“At Amazon, we are committed to maintaining industry-leading infrastructure and best practices to enhance the on-road experience for delivery associates. ‘Project Ashray’ is a significant part of our broader efforts to improve driver experience and well-being. By providing dedicated rest points with essential amenities, we aim to ensure that all delivery associates, whether with Amazon or other companies, have the best possible and most comfortable environment while they work,” said Abhinav Singh, Vice President – Operations, Amazon India.

In line with Amazon’s efforts to ensure the wellbeing and safety of the delivery associates, the rest-points will provide a range of amenities, specifically tailored to the needs of drivers, while on the road. These rest-points will include comfortable seating, access to clean water, and mobile charging stations, ensuring associates can rest, hydrate, and recharge while taking breaks from deliveries. The Ashray centers will also cater to the
larger community, providing access to delivery associates from different companies. Each center can accommodate up to 15 people at a time and will be operational from 9 a.m. to 9 p.m. The facility’s usage will be free and limited to 30 minutes per visit per delivery associate.

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