Meesho, India’s only true e-commerce marketplace, today released its ‘E-commerce Festive Forecast 2024’. Ahead of the festive season, this forecast will provide a detailed analysis of seller preparedness and insights into how consumers plan to shop during the upcoming festive season. The comprehensive report delves into the evolving preferences of online festive shoppers and the strategies adopted by e-commerce sellers to expand their opportunities this festive season.
Megha Agarwal, General Manager, Business at Meesho, said, “As we approach the festive season, Meesho’s ‘E-commerce Festive Forecast 2024’ reveals a vibrant landscape of shifting consumer and seller dynamics. While a majority of our consumers are looking to increase their online spending, it’s fascinating how social media is reshaping shopping—half of our users now turn to influencers for product recommendations, highlighting their significant role in driving purchase decisions. For our sellers, who are increasingly new to e-commerce, innovation is crucial. Sellers are venturing into new categories and launching innovative products, reflecting their strategic push to meet evolving consumer demands. At Meesho, we are excited to support this growth and enhance the festive shopping experience for millions of users across India.”
With a strong emphasis on innovation, technology adoption, and the growing influence of social media, the Meesho’s ‘Ecommerce Festive Forecast 2024’ highlights shifting consumer behaviors and the strategies sellers are using to seize new opportunities. As Meesho gears up for the festive season, it remains dedicated to democratizing e-commerce and providing a seamless shopping experience for everyone.