GreenKraft.com, a groundbreaking online sales platform exclusively owned and managed by women producers from rural communities, ShriCharanjit Singh, Additional Secretary, Ministry of Rural Development, will announce the Industree Foundation-incubated initiative to offer solely made-in-India items at the National Livelihoods Conclave in Varanasi on September 13, 2024.
GreenKraft Producer Company Limited is owned by women-led producer groups in Tamil Nadu, Karnataka, and Odisha, all of which are Self-Help Groups (SHGs). Industree Foundation nurtures businesses that specialise in high-quality, elegant hand-woven goods
made from locally obtained natural materials such as banana bark, bamboo, and sal leaves. By eliminating middlemen and providing direct market access, GreenKraft is expected to
significantly boost the income of these rural women entrepreneurs.
During the launch, ShriCharanjit Singh stated, “This approach ensures quality, competitiveness, and productivity while also ensuring transparency, fair wages, and stable
incomes for women through direct sales of quality products in India and abroad.” The
concept permits the construction of a vibrant, entrepreneurial, demand-driven ecosystem for inclusive growth, which could have an impact on a wide range of sectors. This initiative
fosters sustainable livelihoods while highlighting the skill and craftsmanship of rural India.”