Flipkart, India’s homegrown ecommerce marketplace’s group company, today announced ‘Flipkart Reset for Business’, a dedicated mobile app designed to empower small and big sellers of refurbished products across the country to reach last-mile customers. The platform offers a user- friendly interface for a hassle-free experience with a vast selection of quality-assured refurbished smartphones and accessories. It aims to empower a wider network of sellers with an organized refurbished products market, promote the use of refurbished products, and contribute to building a more sustainable circular economy.
Ashutosh Singh Chandel, Senior Director &Business Head, Recommerce at Flipkart, said, “The recommerce industry is growing rapidly, fulfilling the aspirations of millions of customers to own devices at affordable prices. As per a report by Redseer, the refurbished electronics goods market in India could grow to $11 billion in gross value by March 2026. This presents a massive opportunity for sellers of refurbished products. With the B2B app from Flipkart Reset, Flipkart aims to level the playing field for sellers by offering a platform to tap into this demand. By providing access to high-quality and affordable refurbished products seamlessly, we’re empowering sellers with an organized market while promoting sustainable consumption. With a strong reputation for reliability and customer satisfaction, Flipkart is enabling a thriving circular economy ecosystem where
sellers flourish, customers benefit, and the environment is protected.”
The demand for refurbished products is surging, especially in India tier 2 and 3 cities. However, sellers of refurbished products face significant challenges, including consumer skepticism about quality of refurbished products, inconsistent device supply, complex logistics, and a lack of standardized refurbishment practices. Flipkart Reset for Business addresses these pain points by offering a robust and reliable platform to meet the growing demand for refurbished products while supporting sellers success. The B2B app stands out for providing unparalleled flexibility with no minimum order quantities (MOQs), allowing
sellers to purchase products in small or large quantities depending on their needs.