Parle Agro, known for driving innovation in the Indian beverage market, launched SMOODH Lassi, a fresh addition to its growing dairy portfolio to redefine the Indian dairy category once again. This exciting launch was backed by an extensive multi-channel campaign, the largest ever in the lassi category. Stood out as the only national lassi brand available in PET packaging priced at Rs. 20. ~Launched a high decibel campaign featuring brand ambassador, Varun Dhawan.
Commenting on the launch of SMOODH Lassi, Nadia Chauhan, Joint Managing Director, Parle Agro, said, “With SMOODH Lassiwe are offering a premium, creamy, and rich dairy based beverage. We’ve carefully crafted SMOODH Lassi to exceed consumer expectations, focusing on quality and taste. Our campaign with Varun Dhawan, is designed to resonate with consumers, positioning SMOODH Lassi as a standout choice in the crowded lassi market. With this approach, we aim to elevate the product’s visibility and strengthen our leadership in beverage innovation.”