Consumers are in a giving mood this year, not just toward their friends and families, but also to small businesses. According to a new GoDaddy survey, 86% of Indian shoppers are willing to pay more to support small businesses during Black Friday and this year’s holiday season (compared to the global average of 72%), with 23% of them willing to spend up to 15 percent more to do so.
While inflation can have a strong impact on consumer spending Indian remain optimistic.
According to the GoDaddy survey, 35% of Indian consumers say that inflation will not affect their holiday shopping, with an additional 30% saying that while inflation will impact how theyshop, they will plan to spend about the same as last year.
The Stakes Are Big for Small Businesses
The period around Black Friday has proven to be an important time for Indian consumers’ holiday shopping. According to the survey results, 62% of Indian plan to do most of their holiday shopping before December. The month of December remains popular, with24% of Indian making purchases during this period, and 13% reported waiting until the last 24 hours to make their holiday purchases.
For small businesses, these insights confirm that Black Friday is a critical opportunity where it can be worth putting extra attention on their marketing efforts. “GoDaddy is committed to providing small businesses with the right tools to quickly implement their marketing strategies reaching customers during the holiday season. Our products, such as Digital Marketing and the Website Builder , help launch social media campaigns and email marketing with ease, allowing entrepreneurs to fully leverage the potential of digital channels to make this the smallest Black Friday ever,” Apurva Palnitkar, Senior
Director Marketing, GoDaddy India.
Who Consumers Are Shopping for and How They Find Sales
GoDaddy’s survey also shows consumers are embracing the spirit of giving. 77% of Indian consumers purchase gifts for up to five people, and another 8% extend their shopping lists to up to 10 people.