Meesho, India’s only true e-commerce marketplace, unveiled the second edition of its ‘Trust Assurance Report’ today. The report delves into Meesho’s proactive measures and continued efforts to enhance security and user trust. By emphasizing on technological innovations, collaboration with industry experts, and implementing robust security measures, Meesho has earned a reputation as a secure and trustworthy e-commerce platform for its customers. As part of Project Vishwas, the company continues to invest in
strengthening its dedicated ‘trust and safety’ team, focused on building and maintaining user trust on the platform.
Sourabh Pandey, General Manager, Fulfillment & Experience at Meesho says, “A key component of Meesho’s strategy is ‘Project Vishwas,’ a broad initiative that incorporates various methods to demonstrate our commitment to the safety of both customers and sellers. By leveraging advanced technologies, collaborating with specialized
agencies and consultants as well as conducting rigorous on-ground audits, we are trying to stay ahead of the curve in fraud prevention. To effectively combat these frauds, we also have a dedicated trust and safety team focused on building and maintaining user trust.”
Dr. Ravi Prakash Meharda, Director General of the Anti-Corruption Bureau, Rajasthan (formerly Director General, Special Crime and Records Bureau and Cyber Crime, Rajasthan) says, “Collaborating with Meesho in our shared mission to combat online fraud is indeed a thrilling experience. This collaboration represents a significant step towards creating a safer digital environment for citizens. By pooling our expertise and resources, we are confident in our ability to create a safer online environment for consumers and businesses alike. When industry players like Meesho work with us towards raising awareness, it increases the chances of preventing fraud manifold, fostering a culture of digital literacy and responsibility.“