WOW Skin Science, a leader in personal care and wellness, is expanding its presence in India’s tier 2+ markets through its strategic partnership with Meesho. In the past year, WOW Skin Science’s partnership with Meesho has brought 1 million new customers from tier 2+ regions, highlighting the rising demand for its trusted natural products in these emerging markets. In the next 12 months, WOW Skin Science is targeting a 5X growth in Annual Recurring Revenue (ARR) on Meesho.Through this partnership, WOW Skin Science has achieved a 10X growth in orders from tier 2+ markets, driven by strong demand across categories such as perfumes, facewash, serums, creams, sunscreens, shampoos, hair oils, aloe vera gel, and health drinks. The brand’s commitment to quality and effectiveness has resonated with consumers across smaller towns, positioning WOW as a preferred choice in the beauty and wellness space.
Manish Chowdhary, Co-Founder of WOW Skin Sciencesaid, “Our partnership with Meesho has been transformative, enabling us to unlock new growth opportunities and build strong brand loyalty in tier 2+ regions. By tailoring our offerings to Meesho’s value-driven audience and providing compelling deals on select products, we’ve successfully delivered high-quality personal care solutions to millions of new customers. Over the past year, this collaboration has driven a 10X growth in orders from these regions, underscoring the immense potential of tier 2+ markets.”
MeghaAgarwal, General Manager, Business at Meesho said,“At Meesho, we are committed to empowering brands like WOW Skin Science to reach and resonate with value-conscious consumers across India. Our platform’s extensive reach into tier 2+ markets enables brands to connect with millions of shoppers who seek high-quality, reliable personal care products at affordable prices. The remarkable growth WOW has achieved highlights the potential of these emerging markets and reinforces Meesho’s mission to democratize internet commerce for all.”