Goyal Salt Limited, leading FMCG player which specializes in salt, is strengthening its brand presence in Tier 1 to 6 cities.The brand is leveraging digital media to strengthen its positioning in the Tier 1 to 6 cities. While Karisma Kapoor is the face of this campaign, Goyal Salt is also employing a robust marketing spend to amplify the campaign aimed at building brand awareness and affinity.
The company has its largest consumer base in North India with presence in Bihar, Delhi, Haryana, Jharkhand, Madhya Pradesh, Punjab, Rajasthan, Uttar Pradesh, and West Bengal. It is followed by brand presence in Western and Eastern part of the country like Maharashtra, Gujarat, Assam and Odisha.
Pramesh Goyal, Managing Director said, “With Karisma Kapoor as our brand ambassador, we aim to communicate directly with our customers, building a strong relationship. Her brilliance in acting has wowed audiences and has conquered millions of hearts. We too have built class products for masses and on a loyal customer base with a strong relationship of over a decade. With her strong persona and our commitment to offering the incredible taste and health benefits of Goyal Salt, we want to strengthen the trust of our users.”