Flipkart, India’s homegrown e-commerce marketplace, in collaboration with the Assam Project on Forests & Biodiversity Conservation (APFBC), organized an orientation and onboarding workshop aimed at empowering cluster level federation, self help groups formed by APFBC with insights, knowledge about Flipkart’s ’Samarth’ program, benefits the program offers to entrepreneurs, enabling them to leverage digital platforms and providing PAN-India market access. APFBC shall be onboarded as a Samarth partner, thereby enabling livelihood generation for SHGs, CLFs associated through the sale of products. The workshop was held on 20th January at Aranya Bhawan in Guwahati, Assam, focused on economic empowerment through digital platforms and was graced by Mr. Anurag Singh, Project Director, Assam Project on Biodiversity & Forest Conservation, Mr. Sunnydeo Chaudhary, Activity Director, Assam Project on Biodiversity & Forest Conservation, Flipkart leadership and other dignitaries.
Speaking about the workshop, Mr Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “Our partnership with the Assam Project on Forests & Biodiversity Conservation underscores Flipkart’s commitment to fostering digital inclusivity across the nation. Through this collaboration, we aim to create meaningful economic opportunities for artisans and entrepreneurs, equipping them to unlock the potential of e-commerce. With the Flipkart Samarth program, we strive to bridge gaps for underserved communities, empowering them to build sustainable livelihoods and thrive in the digital economy. By offering the right tools, guidance, and support, Flipkart is enabling small and medium businesses to become an integral part of India’s journey toward inclusive growth.”