Meesho, India’s only true e-commerce marketplace, has reinforced its growth in Rajasthan with an impressive 30% year-on-year increase in shoppers. This surge is part of a broader trend, where 45% of new-to-e-commerce users have joined Meesho in the past year. These developments are fueled by Meesho’s commitment to innovation and user-centric solutions that cater to India’s diverse population. The platform’s wide assortment and affordable pricing have resonated strongly with users. Popular items purchased by customers in Rajasthan include t-shirts, jewelry sets, dresses, analog watches, bracelets, and bangles, showcasing the alignment of Meesho’s collection with local tastes and consumer trends. Orders from Rajasthan increased by 40% since last year, with tech-savvy users actively sharing reviews and ratings, fostering trust and enhancing the shopping experience.
Celebrating its fourth consecutive year as the most downloaded shopping app in India, Meesho has surpassed 30 crore+ app downloads in 2024. This milestone reflects the platform’s strong presence across the country, including Rajasthan, where app downloads grew by 110% year-on-year. Shoppers from all corners of Rajasthan, from vibrant cities like Jaipur, Jodhpur, and Kota as well as emerging towns like Dungarpur, Bikaner, and Tonk, have turned to Meesho for their e-commerce needs.
Further, Meesho Mall has expanded access to branded products, bridging the gap for well-known and regional brands to penetrate tier 2+ markets. Brands like Denver, Envy and Mamaearth have leveraged the platform to connect with new customer segments and drive growth in untapped regions across Rajasthan.
“Meesho’s mission has always been to empower underserved communities by making a wide range of products affordable and accessible,” said Megha Agarwal, General Manager, Business at Meesho. “This year, Rajasthan witnessed remarkable growth on Meesho, with a 20% increase in new users and 40% rise in orders. App downloads surged by an impressive 110% year-on-year, showcasing the deep trust our customers place in us. This growth extended to even the most remote towns like Sujangarh, Bhinmal, and Makrana, reflecting Meesho’s expanding reach and customer loyalty. Our continued investment in tech innovations, like AI-driven product recommendations and voice search, has played a key role in enhancing user experience and accessibility. We remain committed to elevating the shopping journey and making e-commerce inclusive for all.”
Meesho’s seller-first approach has played a crucial role in this growth. The zero-commission model and advanced seller tools have attracted 1.3 lakh+ sellers from Rajasthan, allowing more local businesses to tap into the e-commerce market. This model helps sellers reach new audiences and grow their businesses.
As Meesho leads the e-commerce revolution, the platform remains committed to reaching and empowering the next billion users in India. In FY 2024, Meesho became the first horizontal Indian e-commerce company to achieve profitability and generate positive free cash flow, underscoring its strong business fundamentals and sustainable growth strategy. By combining innovation, affordability, and accessibility, Meesho is shaping the future of online shopping, ensuring that customers from all regions can enjoy a seamless and inclusive e-commerce experience.