AU Small Finance Bank (SFB), India’s largest small finance bank, successfully concluded the ‘AU Jypore Trilogy’—an extraordinary confluence of literature, sport, and endurance that captivated Jaipur and the world. This pioneering initiative seamlessly intertwined three of the city’s most prestigious events—the Jaipur Literature Festival, an electrifying Polo Match featuring the Jaipur Polo Team, and the 16th AU Jaipur Marathon. Held from 30th January to 2nd February 2025, the Trilogy was a grand homage to Jaipur’s timeless heritage, cultural richness, and indomitable spirit.
Mr. Sanjay Agarwal, Founder, MD & CEO, AU Small Finance Bank, expressed his enthusiasm, stating: “The inaugural edition of the AU Jypore Trilogy has been an overwhelming success, and I am thrilled with the response from the community, participants, and global audiences. These three monumental events — the Friendly Polo Match, the Jaipur Literature Festival, and the AU Jaipur Marathon — have not only showcased the rich heritage and sporting excellence of Jaipur but have also reinforced our shared values of unity, resilience, and creativity. My family office as an integral part of Teamwork Arts, and AU Small Finance Bank are committed to supporting initiatives that strengthen Jaipur’s position on the global cultural map. This Trilogy is a reflection of our ongoing efforts to celebrate art, literature, and sports as catalysts for societal harmony and
growth. As we look forward to future editions, we are even more excited to continue building on this foundation and creating lasting memories for generations to come.”
The Exhibition Polo Match—‘AU Jypore Trilogy Cup’—was held at the iconic Rajasthan Polo Club on January 31, 2025. Hosted in collaboration with Polo factory, the match witnessed the Jaipur Polo Team, led by none other than HH Maharaja Sawai Padmanabh Singh of Jaipur, competing against the legendary 61st Cavalry Team. The Jaipur Polo Team won the match. AU Small Finance Bank, as the official banking partner for the Jaipur Polo Team, reaffirmed its commitment to preserving and promoting this majestic sport.
The 18th Jaipur Literature Festival, often hailed as the “greatest literary show on Earth,” once again drew a constellation of literary legends, thought leaders, and intellectuals. This year’s edition was a spectacular confluence of luminaries such as Abhijeet Banerjee (Economist), Amitabh Kant (Diplomat), Javed Akhtar (Lyricist), Sudha Murthy (Author), Amol Palekar (Actor), Kailash Satyarthi (Activist), Andrew O’Hagan (Author) etc who elevated the festival into an unparalleled arena of dialogue and creativity.
The 16th edition of the AU Jaipur Marathon on Sunday was far more than just a sporting
event—it was a celebration of resilience, endurance, and collective spirit. As Rajasthan’s biggest marathon, it transformed the streets of Jaipur into a pulsating track of passion and
determination. Thousands of runners, from elite athletes to first-time participants, raced past the city’s most iconic landmarks, embodying the unbreakable energy of the Pink City.
The AU Jypore Trilogy is not just an event—it is a movement, a legacy in the making, and a
promise to keep Jaipur’s cultural brilliance shining for generations to come.