As the excitement for TATA IPL 2025 builds up, My11Circle, a leading fantasy sports platform of Games24x7, is set to amplify the excitement with its latest campaign, ‘Circle Mein Aaja’. With this campaign, My11Circle continues to redefine user engagement with an
immersive experience, brand ambassadors, and invites players at the heart of the action.
Speaking on the launch, Mr. Saroj Panigrahi, Chief Operating Officer, Games24x7, said, “Everything we do is centered around our users and their love for the game. We continuously innovate to make our platform more immersive and rewarding for players.
TATA IPL is more than just a tournament — it’s an emotion that unites millions, and with our latest campaign, we’re taking that passion to the next level. By tapping into nostalgia and fan-favorite moments in a fresh, dynamic way, we’re creating an experience that transports users into the ultimate fantasy cricket universe. Our comprehensive 360-degree marketing strategy — spanning strategic partnerships on and off the field, including TV, digital, and beyond — is designed to deepen user engagement throughout the IPL season and strengthen our brand.”
As a 360-degree marketing campaign, ‘Circle Mein Aaja’ will be launched across television, OTT and social media channels, further amplified through collaborations with renowned celebrities like Saurabh Shukla, Rannvijay Singha, Abhishek Banerjee, Durgesh Kumarto maximize reach and engagement.