Tenali Double Horse Group, one of India’s most trusted brands in branded commodities, proudly launched its latest venture, Millet Marvels, at an event held at Park Hyatt, Hyderabad by Apollo hospitals group JMD Shri Dr. Sangeetha Reddy garu, This marks a strategic entry into the growing superfoods segment, offering a range of millet-based products crafted for today’s health-conscious consumer.
Millet Marvels will initially launch 18 products across 4 categories – grains, noodles, cookies and ready-to-cook meals – with pricing starting at Rs. 95 per unit. The brand will soon expand into innovative categories including health mixes, diabetic-friendly foods, semolina, pasta, health flours, nuts, organic lines, and freeze-dried fruits and vegetables.
The initial market focus will be Andhra Pradesh and Telangana, followed by expansion across India and international markets such as the USA, Canada, NewZealand, Australia and Gulf countries.
Mr. Mohan Shyam Prasad Munagala, Chairman & Managing Director of Tenali Double Horse Group, emphasized the company’s mission of taking “Rural to Global”, and highlighted this expansion as a significant growth lever, aiming for Millet Marvels to contribute 5% of current revenues within the next three years.
Tenali Double Horse Group began its journey in 2005 with a single product –Urad Gota – and quickly emerged as a pioneer in branded commodities. Today, it is a Fortune 500 Crore company, with a presence in 12 countries and 15 states, and a diversified portfolio that includes:
- • Pulses & Dals – Market leaders in branded Urad Gota
• Foods – Ready-to-eat (Urad Laddu and Millet Laddu) and ready-to-cook snacks
• Dry Fruits – Full range including value-added cashew products - Chocolates – Premium spreads and bars infused with exotic fruits and nuts
With current revenues exceeding Rs. 535 crores, the group is now eyeing a four-digit revenue milestone within the next three years.