AU is delighted to enter the 30th year of its journey. From humble beginnings as a non-banking financial company in 1996 to its current stature as a trusted name in inclusive banking, AU has remained committed to building a truly inclusive financial ecosystem. The bank’s journey through its 30 years, including 8 years as a Small Finance Bank, stands as a testament to resilience, vision, and a deep commitment to building an institution that will stand strong for generations—an “AU Forever.”
AU’s story began in Jaipur in 1996, driven by a clear mission to extend financial access to
those overlooked by traditional banking. By serving the underserved and empowering
communities, AU has transformed aspirations into achievements, fostering growth and
development.
A significant milestone in this journey was AU’s transformation into a Small Finance Bank in 2017, marked by notable achievements such as receiving Scheduled Bank status from the Reserve Bank of India (RBI).
AU’s journey is marked by several major milestones:
• Early Days (1996–2015): AU began its journey in Jaipur, providing financial services to
underserved communities, evolving into a well-established NBFC – AU Financiers. The institution’s strong fundamentals, unwavering integrity, and customer-centric approach earned it a reputation for trustworthiness.
• Transformation into a Small Finance Bank (2015–2017): AU Financiers received the
Reserve Bank of India’s in-principal approval to transform into a Small Finance Bank, marking a significant turning point in its journey. AU Small Finance Bank(AU SFB) commenced operations in April 2017.
• Strategic Growth: AU SFB created industry-leading innovative products across its Deposit Franchise, like offering Monthly Interest Payments, paper-less cash withdrawal process, Higher Returns on Deposits, etc. The Bank also launched Premium Banking programs like AU Eternity & AU ivy to cater to HNIs & UHNIs in India. The Bank strengthened its retail offering with range of Credit Cards & received the Authorised Dealer (AD) Category-I license to expand its product offerings and enhance operational efficiency.
Merger with Fincare Small Finance Bank: In a landmark move, AU Small Finance Bank completed one of the fastest merger in Indian banking history with Fincare Small Finance Bank—expanding its national footprint and accelerating its mission of innovation, inclusion, and transformative growth across the country.
• Universal Banking Aspirations: AU SFB has voluntarily applied for universal bank status, aligning with its steady growth and long-term vision. This move is expected to further enhance customer offerings and operational flexibility.
Over the past three decades, AU has transformed into a nationwide movement, bringing
formal financial access to India’s underserved regions. Rooted in a philosophy that balances
progress with purpose, AU champions responsible growth that is both sustainable and future ready. With sustainability at its core, AU offers innovative solutions like Green Fixed
Deposits, empowering customers to invest consciously while contributing to a healthier
planet. Technology further enhances AU’s inclusive approach, providing intuitive digital
banking, secure video banking, and customized solutions for individuals, MSMEs, and
corporates alike. This holistic approach ensures banking that supports and empowers
customers at every step.
It is important to note that AU’s journey has been guided by the values of Samajhdari,
Imandari, and Zimmedari. The organization remains committed to inclusive growth, empowering communities through its CSR arm -AU Foundation.
As of Dec 31, 2024, AU Small Finance Bank (AU SFB) operates through 2,400 touchpoints
across 21 states and four union territories, serving over 1.1 crore customers. Backed by a
strong team of 49,000+ employees, AU SFB holds a balance sheet of ₹1.43 lakh crore, with
a deposit base of ₹1.12 lakh crore, loan portfolio of ₹1.08 lakh crore, and shareholders’
funds of ₹16,602 crore. The Bank continues to enjoy the trust of marquee investors and holds high credit ratings, including ‘AA’ and ‘AA+/Stable’ on fixed deposits from leading
agencies.
“We are deeply grateful to everyone who has been part of this incredible journey,” said Sanjay Agarwal, Founder, MD & CEO, AU Small Finance Bank. “Our transformation from humble beginnings in Rajasthan to a national institution is a testament to the trust, belief, and hard work of everyone who has contributed to AU’s growth. Today, we stand where we are because of your unwavering support.”
He further added, “As we move forward, our focus remains on driving inclusive growth.
Through the AU Foundation, we continue to empower communities and foster positive change. With humility and a commitment to our values, we have voluntarily applied for a
universal banking license, determined to grow with the same purpose and care that have
guided us thus far.”
With over 8 years of banking experience, AU enters its 30th year grounded in its original
values while looking confidently toward the future.