Kotak Mahindra Bank (“KMBL”/“Kotak”) today introduced a bold new chapter for Kotak811, its flagship digital banking platform, with a campaign that celebrates the seamless, intuitive, and full-service experience it now offers. Designed for India’s digital-first generation, the new Kotak811 is more than just an app—it’s a complete bank in your pocket.
Speaking at the launch of campaign, Rohit Bhasin, CMO and Head – Propositions, said “At the heart of this evolution is a vibrant campaign featuring Ranveer Singh, capturing the essence of what modern banking should feel like: effortless, fast, and smooth. The campaign’s core message—“Banking so smooth, it’s Makkhan”—reflects the app’s frictionless user experience and its ability to meet every financial need with just a few taps.”
Jay Kotak, Co-head, Kotak811, emphasized the customer-centric approach behind the platform’s evolution, “This is not just a new campaign—it’s a reflection of how deeply we’ve listened to our customers. Today’s Indian consumer expects more than just an amazing payment app. They want a full-service bank that’s fast, intuitive, and always accessible. Kotak811 delivers exactly that.”