Flipkart, India’s homegrown e-commerce marketplace, today launched a new television campaign for Flipkart Minutes across TV and digital platforms. The campaign spotlights quality fresh vegetables starting at just ₹9/-, brought to life through a playful film inspired by the beloved Bollywood movie, 3 Idiots. Tapping into everyday household concerns like rising grocery bills and time crunches, the film captures how Flipkart Minutes makes it easier than ever to get quality fresh vegetables delivered fast, starting at just ₹9/-, bringing unmatchable value and convenience.
Kabeer Biswas, Vice President, Flipkart Minutes, commented on the campaign, “With Flipkart Minutes, we are making daily essentials convenient. This campaign brings to life the most essential needs of our customers – Value, Quality and Convenience at affordable prices. Fresh vegetables at Rs 9/- delivered in minutes is a reflection of our promise to reimagine everyday convenience. Backed by a robust tech-enabled supply chain and close collaboration with Farmer Producer Organisations, we’re able to create a seamless farm-to-consumer experience. Through a familiar story and relatable moments, we aim to connect with our customers in a way that’s both meaningful and reassuring.”