Aadhar Housing Finance Ltd., India’s leading low-income housing finance provider, has announced the launch of Phase III of its Pradhan Mantri Awas Yojana – Urban 2.0 (PMAY-U 2.0) awareness camp, with a sharp focus on making homeownership more accessible to underserved communities of Rajasthan. Building on the success of its previous efforts, the company will conduct PMAY Utsav and Spot Sanction Camps from 10 – 13 July 2025 making the PMAY process simple, transparent, and accessible for first-time homebuyers in Bhilwara.
Rishi Anand, MD & CEO, Aadhar Housing Finance Ltd. said, “At Aadhar Housing Finance, our mission has always been to make homeownership a reality for India’s underserved families. With the Government’s renewed push for affordable housing and the revival of the PMAY interest subsidy scheme, we see a powerful opportunity to extend that dream to even more first-time homebuyers. Through our spot sanction camps, especially in emerging markets, we aim to simplify access, raise awareness, and fast-track the journey toward owning a dream home.”
Aadhar Housing Finance currently serves nearly 3 lakh live customers across 545 districts and 580+ branches in 22 states and union territories. With nearly 74% of its portfolio dedicated to home loans and a strong presence in emerging markets, Aadhar is well-positioned to expand access to affordable housing finance where it’s needed most. This initiative directly supports the Government of India’s “Housing for All” vision and is aligned with the National Housing Bank’s (NHB) inclusion goals. PMAY Awareness Campaign by Aadhar is a key part of the company’s broader mission to contribute towards Viksit Bharat.