Flipkart, India’s homegrown e-commerce marketplace, recently unveiled its latest innovation for sellers, ’Advertise Now, Pay Later’ (ANPL), a pioneering initiative that is reshaping the way sellers can harness the power of digital advertising. ANPL empowers sellers to run advertising campaigns without any upfront financial commitment, enabling them to drive visibility, boost reach, and unlock business growth through strategic ad placements. This transformative move paves the way for businesses of all sizes to accelerate growth and participate more effectively in an increasingly dynamic digital retail landscape.
Vijay Iyer, Vice President and General Manager, Flipkart Ads, shared his perspective on the ANPL, “At Flipkart, we’re committed to making advertising more inclusive, accessible, and results-driven. With ‘Advertise Now, Pay Later’, we’re removing the financial and operational hurdles that often hold back small businesses, new brands, and first-time advertisers. By eliminating upfront costs and simplifying access, ANPL gives sellers a powerful way to increase product visibility, scale faster, and grow sustainably. This is more than a feature, it’s a step forward in our mission to empower sellers by democratising digital advertising on Flipkart.”
Commenting on the initiative, Mr. Ajay Pandey, owner of Ajro Deal, one of the sellers on Flipkart, said, “ANPL gives me a full month’s breathing space. No upfront payment, no daily transfers — just growth. I focus on sales, and this feature takes care of the rest.”