A recent study by Bajaj Finserv AMC states that Rajasthan’s mutual fund market continues to demonstrate resilience and evolving investor preferences. Rajasthan’s overall mutual fund market Average Assets Under Management (AAUM) witnessed a significant rise, from ₹115,429.45 crore in June 2024 to ₹144234.62 crore in June 2025—a strong 24.9% growth1.
Specifically, from liquid mutual fund schemes, the AAUM rose from ₹4,587.12 crore in June 2024 to ₹6,746.99 crore in June 2025, marking a strong 47% year-on-year growth, much higher than overall mutual fund growth. Liquid funds now represent 4.6% of the state’s total mutual fund AUM. This consistent rise underscores the growing preference among investors for low-risk, highly liquid investment options that offer better returns than traditional savings accounts*.
One of the key factors driving this shift is the clear return differential between liquid mutual and savings accounts. While most bank savings accounts typically offer returns between 2.5% and 4%, liquid funds yield around 6% to 7%**, allowing investors to potentially earn nearly double. Compared to traditional investments such as fixed deposits (FDs), liquid funds have no lock-in period and offer easy withdrawals with higher post-tax returns.
A broader shift towards digital convenience is also shaping investor behaviour. As digital financial services become more widespread, tools that simplify mutual fund investing are gaining attention.
One such industry first innovation is Bajaj Finserv AMC’s Savings+, designed to help investors efficiently utilise surplus funds in their bank accounts through seamless, real-time transfers into designated mutual fund schemes such as Bajaj Finserv Liquid Fund and Bajaj Finserv Overnight Fund. These schemes offer enhanced liquidity and the potential for superior returns compared to traditional savings accounts.
With features such as instant redemption of up to 90% of the invested amount or ₹50,000 (whichever is lower), and a fully digital, user-friendly interface, Savings+ is part of the broader trend towards smarter, tech-enabled money management, making it more convenient for a growing number of investors.
Commenting on the trend, Ganesh Mohan, Managing Director, Bajaj Finserv AMC, said, “Many Indian households continue to keep their savings in bank FDs and savings accounts. However, once inflation and taxes are factored in, the real returns from these options can be quite limited. Liquid and overnight mutual funds offer an alternative for short-term savings, with similar risk profiles but better liquidity and the potential for higher returns. For investors in Rajasthan, these funds are emerging as effective tools for parking surplus money. Digital innovations like the Savings+ facility now make it possible to transfer funds seamlessly from a bank account into mutual fund schemes and enjoy instant withdrawals—up to ₹50,000 or 90% of the investment, whichever is lower.”