Himalaya BabyCare, India’s No.1 doctor-prescribed baby care brand, unveils a heartwarming DVC film to mark the occasion of World Breastfeeding Week. The campaign titled ‘#HarKadamHarMaakeSath’ draws attention to often overlooked challenges mothers face while breastfeeding in public due to the lack of privacy and a supportive environment. Inspired by the thought that amother’s comfort and confidence shouldn’t end at her home’s doorstep, Himalaya BabyCare aims to transform this experience for millions of mothers across India.
Speaking on the campaign, Mr. Chakravarthi N V, Director – BabyCare, Himalaya Wellness Company, said: “At Himalaya BabyCare, our commitment goes beyond product care, it’s about supporting mothers emotionally, physically, and socially. With #HarKadamHarMaakeSath, we wanted to give voice to what so many mothers feel but rarely say. Every lullaby should be sung in comfort. Through our 500+ Happy Feeding Rooms, we aim to bring mothers closer to that peace, wherever they are.”
As part of the initiative, ₹5 from the sale of every pack of Himalaya Baby Soap, Lotion & Cream contributes to building hygienic breastfeeding rooms for moms. With over 5.5 million mothers using these facilities each year, the brand’s mission is to make breastfeeding easily accessible to more mothers across India.