Coca-Cola India, in partnership with the International Cricket Council (ICC), isdriving a series of initiatives under its flagshipMaidaan Saafcampaignat the ICC Women’s Cricket World Cup 2025.
The program brings together the community, recycling and event partners to embed practical waste solutions and fan engagement across host venuestadiums in India from September 30 to November 2.
Devyani Rana, Vice President – Public Affairs, Communications and Sustainability,
Coca-Cola India & South West Asia, said, “Cricket connects millions of people, and
through Maidaan Saaf we want to ensure these shared moments of joy also leave a positive
impact. Our work with ICC and grassroots partners demonstrates that major sporting events can inspire communities to recycle more and waste less, while still delivering an
unforgettable fan experience.”
“Cricket has the power to inspire positive change well beyond the boundary,” said Anurag
Dahiya, Chief Commercial Officer, ICC. He further adds, “Through this partnership with Coca-Cola India, we are embedding sustainability into the ICC Women’s World Cup 2025. Fans will see how simple actions like segregating waste or celebrating recycled creations can make our sport more inclusive and responsible.”