In celebration of Children’s Day, Nissan Motor India organised a unique nationwide initiative — “Nissan Little Champs”, an interactive, educational, and fun-filled experience hosted across Nissan service centres in India. The event welcomed children of existing Nissan owners, offering them an exciting opportunity to step into the world of automobiles and learn about cars in a simple and engaging way.
The celebration aimed to nurture curiosity and inspire the next generation of automotive enthusiasts, bringing together 1,304 children from Nissan families across India for an engaging lineup of sessions designed exclusively for children aged 10 to 15 years.
Speaking about the initiative, Saurabh Vatsa, Managing Director, Nissan Motor India, said, “At Nissan, we believe in fostering curiosity and learning from a young age amongst children who are going to shape our world for tomorrow. The ‘Nissan Little Champs’ initiative was especially curated across our dealer facilities for children who are fascinated by cars. It brought them closer to the exciting world of Nissan cars through a safe, hands-on learning experience guided by our showroom and workshop teams. It was our way of celebrating the day and making it special for children by combining experiential learning with fun while strengthening our bond with Nissan families.”
The event began with a warm welcome and registration session, followed by three interactive modules:
- Session 1: “Do You Know?” – Car Basics Explained
A simple, hands-on learning segment to spark curiosity about how car engines, brakes, and tyres work through engaging visual aids.
- Session 2: “Know Your Nissan” – Learn from the Brand
Participants learned about car safety tools, Nissan’s innovation journey, and fun facts about the brand that highlighted Nissan’s global legacy.
- Session 3: “Walk Around” – Explore the Nissan Service World
A guided tour of the service workshop and Nissan Magnite helped children connect automotive concepts to real-life operations from inspection bays to paint booths while emphasizing safety and teamwork.
The day concluded with a celebration ceremony, where each participant received a Certificate of Participation and a Nissan-branded goodie as a token of appreciation. The dealerships also captured special group photos and video messages from the children and their parents, highlighting their favorite moments and learnings.