Kitchens today are evolving beyond function – they’re becoming spaces of comfort, style, and daily connection. Yet, even in modern homes, everyday cooking often brings challenges that disrupt that experience. Recognising this, Crompton Greaves Consumer Electricals Ltd., a brand trusted for innovation and quality, has introduced two new premium solutions under its theme ‘Smart Inside, Stunning Outside’ – the Viona HobsSeries and the Eliteo BLDC Chimney Series. Together, they combine elegant aesthetics with thoughtful design, helping consumers create their dream kitchens. Providing peace of mind to consumers, these launches reflect Crompton’s commitment to addressing the evolving needs of Indian households.
In most Indian kitchens, the challenges extend beyond just cooking. Spilled milk or water often seeps beneath burners, leading to hygiene concerns and damage, while hob installations can create slab-cutting worries. Many households also find cleaning tedious or
postpone upgrades due to layout constraints. At the same time, families want faster cooking with less gas consumption, and seek stylish yet safe appliances that complement their lifestyle. Similarly, heavy smoke during frying or roti toasting, oil accumulation that
clogs chimneys, and the need to remember manual auto-clean cycles remain everyday frustrations. Consumers also increasingly desire chimneys with powerful suction, quieter operations, and advanced BLDC motor technology at an affordable price. Designed with these needs in mind, the Viona Series Hobs and Eliteo BLDC Chimneys offer intuitive solutions that simplify cooking, ensure safety, and elevates the modern kitchen experience.
Speaking about the launch, Aarushi Agarwal, Head – Large Kitchen Appliances and New Businesses, Crompton Greaves Consumer Electricals Ltd., said, “At Crompton, innovation isn’t just about adding new features — it’s about solving real, everyday challenges through deep consumer understanding to make it meaningful and relevant. Over the decades, this approach has helped us driveleadership across categories like Fans and Pumps. TheEliteo BLDC Chimneys and Viona Premium Hobs reflect that same
Crompton promise of ‘Consumer First’. We are true to our promise of ‘Smart Inside and Stunning Outside’ with high performance sealed burners that take the hassle out of cleaning to hybrid sleek designs forversatile usage, intelligent chimney cleaning that cleans
the chimney on its own so you can focus on the joy of cooking, without the stress of cleaning. It’s our endeavour to make the modern kitchen more intuitive, designed around you, and a source of pride with its modern aesthetics. With these launches, we aim to
redefine what Indian families can expect from premium cooking appliances: elegant, efficient, and thoughtfully designed.”
To support the launch, Crompton has rolled out a high-impact, multi-platform campaign across digital channels such as Meta and YouTube, complemented by engaging social media content and strong in-store visibility. The campaign highlights Crompton’s commitment to meaningful innovation that is rooted in real consumer needs.