Gopal Snacks, one of India’s leading companies in the organised traditional snacks sector, has undertaken a series of strategic product name updates across its portfolio to improve consumer clarity, enhance brand relevance in non-core markets, and ensure that each product name accurately reflects its flavour profile and identity.
Raj Hadvani, Whole-time Director and CEO of Gopal Snacks, said, “At Gopal Snacks, our mission has always been to create products that truly connect with consumers. These name enhancements improve clarity, modernise our identity where needed, and ensure our products are instantly relatable in Gujarat and across India. The rebranding reflects our commitment to staying aligned with evolving consumer preferences, while delivering authentic taste.”
As part of this initiative, Nadiyadi Mix has been rebranded as Bombay Mix in markets outside Gujarat. The move leverages a name that is widely recognised across India and internationally, helping the product better connect with consumers seeking robust, spicy flavours.
Along the same lines, Vanela Gathiya is being marketed as Premium Gathiya, providing a simpler, more accessible name for consumers unfamiliar with regional terminology. Additionally, Nylon Gathiya has been renamed Makkhan Malai Bhujia in non-core markets. The new name not only reflects the snack’s melt-in-the-mouth texture but is also expected to drive wider acceptance by removing the negative connotations associated with the word “Nylon” outside Gujarat. Both products belong to Gopal Snacks’ acclaimed World’s No. 1 Gathiya range.