One of India’s fastest-growing and most popular book fair brands, Book Lovers, is bringing its much-awaited “New Book Carnival” to Jaipur for the first time. The five-day book fair will be held from 28 January to 1 February 2026 at Rajput Sabha Bhavan, 1st Floor, C-Scheme, Ashok Nagar, Jaipur.
The event celebrates Jaipur’s rich literary culture and the strong bond between readers and books, offering visitors a vibrant and immersive reading experience.
The fair will feature over one million new books across multiple genres including fiction, non-fiction, self-help, romance, crime, thrillers, children’s books, mythology. Works by renowned Hindi authors will be a major attraction.
In addition, a wide range of Hindi titles from the prestigious publisher Rajpal & Sons Publication will also be available at the fair. What makes this event special is Book Lovers’ unique “New Book Carnival” concept, allowing readers to enjoy discounts of up to 80% on books. Prices start from just ₹50, making quality reading accessible to everyone.
Speaking about the event, Rahul Pandey, Co-Founder of Book Lovers, said “We are excited to host our book fair in Jaipur for the first time. Jaipur is known for its cultural depth and love for literature. Our goal is simple—to make reading affordable and enjoyable for everyone, from children to senior citizens.”
He added “In today’s digital age, reading habits are slowly declining. Digital platforms provide instant entertainment, but they cannot replace the imagination and emotional connection that books offer. We encourage families and young readers to visit the fair and rediscover the joy of reading.”
Highlights of the Book Fair :
A wide collection of Hindi and English novels and storybooks
A comfortable reading corner for visitors
A special section featuring new releases from selected authors across India
Engaging activities and contests with free book boxes and discount vouchers for winners
Since its founding in 2019, Book Lovers has organized 50+ book fairs across 20+ cities in India. Through its flagship campaign “Load the Box,” the brand continues its mission to make books affordable and accessible.
The New Book Carnival in Jaipur promises to be a cultural celebration and a true paradise for book lovers.