TTK Prestige, India’s most trusted kitchen appliances brand, unveiled a life-size installation of its iconic Triply Inner Lid Pressure Cooker at the Khatu Shyam Ji Mela 2026. Conceptualised as “Vishram Stahl”, the installation transformed product innovation into a meaningful public utility, offering devotees a symbolic and physical space focused on safety, awareness and comfort during one of Rajasthan’s largest spiritual gatherings.
Strategically placed within the mela grounds, the larger-than-life cooker replica highlighted the advanced safety features that define Prestige pressure cookers, aligning with essential safety guidelines followed at large public events.
More than a visual landmark, the installation also served a functional purpose. It featured clear directional signages and prominently displayed important toll-free helpline numbers to assist visitors navigating the mela. Through this initiative, TTK Prestige reinforced the importance of safety and preparedness, with Vishram Stahl symbolising a secure space where devotees could pause, regroup and enjoy the festivities with peace of mind.
Drawing inspiration from the brand’s strong focus on safety, Vishram Stahl reflected the
same reliability that Prestige products bring to millions of Indian kitchens every day. The
installation encouraged devotees to experience the brand’s core promise beyond the home, in a setting where safety and organisation are equally important.
As part of our extended branding initiatives, we have strategically deployed gate arches,
hoardings, banners and air balloons at high-visibility locations across the venue to ensure maximum exposure and engagement with the crowd.
Anil Gurnani, Chief Sales and Marketing Officer, TTK Prestige, said, “At TTK Prestige, safety is central to everything we design. Our pressure cookers are built with multiple safety features to protect households across India. With Vishram Stahl at the Khatu Shyam Ji Mela, we extended that commitment beyond the kitchen into a public space where safety and awareness are equally important. Through this initiative, we aimed to contribute meaningfully to the experience of devotees while reinforcing our core brand values.”
With this installation, TTK Prestige once again demonstrated how product innovation can go beyond functionality, creating real-world experiences that connect with communities in a simple and purposeful way.