Nuvoco Vistas Corp. Ltd., India’s trusted building materials company, hosted the grand finale of the Nuvoco Duraguard Cement Premier League at Miraj Stadium, Nathdwara, Rajasthan.
The Nuvoco Duraguard Cement Premier League is a flagship dealer engagement initiative designed to strengthen relationships with channel partners who play a critical role in the construction ecosystem. The league witnessed enthusiastic participation from 64 teams, reflecting the strength and reach of Nuvoco’s dealer network in the region.
The league was uniquely curated by Nuvoco, with its registered dealers forming their own teams and selecting players, encouraging deeper engagement and a strong sense of ownership and camaraderie. Aligned with the Nuvoco Duraguard brand philosophy of ‘Sabse Khaas’, the initiative celebrated dealers as valued partners, placing them at the heart of the experience.
Matches were conducted in a knockout format at the cluster level across three zonesJaipur, Jodhpur, and Udaipur. Following competitive matches, four teams qualified for the semi-finals held on April 11, 2026, and two teams advanced to the final match.The grand finale, held between Udaipur Eagles and Jaipur Royals on April 12, 2026, was conducted as a day-night match, creating a high-energy, professional cricket-like experience for both participants and spectators.
The winning team, Udaipur Eagles, along with their designated Nuvoco authorized dealer, was felicitated with a total prize of ₹11 lakh, recognizing their outstanding performance and team spirit throughout the tournament. The event was graced by Chetan Sharma, former Indian cricketer, as the Chief Guest, who also presented the trophy to the winning team, adding further prestige to the occasion.
The tournament also recognised outstanding performances across categories, with attractive rewards for both players and dealer partners. The winning and runner-up teams, along with individual performers such as Best Batsman and Best Bowler, as well as the semi-finalist teams, were felicitated. Overall, the initiative saw rewards worth over ₹25 lakh, further underlining Nuvoco’s commitment to celebrating and strengthening itschannel partners and dealer ecosystem.
Through initiatives like the Nuvoco Duraguard Cement Premier League, the company continues to engage closely with its dealer community, fostering collaboration, trust, and long-term partnerships that drive mutual growth.
Chirag Shah, Head – Marketing, Innovation and Sales Excellence, Nuvoco Vistas Corp. Ltd., said:
“The Nuvoco Duraguard Cement Premier League is an effort to go beyond business and build deeper, more meaningful relationships with our dealer partners. Rajasthan continues to be a key market for us and initiatives like these help us strengthen our connect at the grassroots level. Reflecting our brand’s promise, ‘Seedhi Baat Hai, Duraguard Khaas Hai’, Nuvoco Duraguard Cement stands for advanced technology, superior quality and durability in modern construction. Just like the product, our partnerships with dealers are built on strength, trust and long-term value. This platform celebrates teamwork, shared success, and reinforces the strong foundation of our journey together.”
Nuvoco Duraguard is a flagship brand with a strong presence in Northern and Eastern India, known for its advanced technology that enhances the longevity and structural integrity of buildings. Nuvoco Duraguard Microfiber, reinforced with patented microfiber technology, helps minimize cracks and improve durability. Widely used across residential, commercial, and infrastructure segments, it is especially suited for areas prone to dampness and cracking. This solution reflects Nuvoco’s commitment to delivering high-performance and reliable construction materials.