TalentSprint, an Accenture company, and IIM Jammu announce a strategic partnership to launch a four-year eBBA (Honours) degree program, designed to combine academic rigor with real-world industry relevance for the undergraduate level.
As digital technologies, data and artificial intelligence reshape how organizations operate and create value, employers are increasingly seeking graduates who combine strong business fundamentals with technological awareness, applied problem-solving skills and professional agility. Traditional undergraduate business programs often struggle to keep pace with these evolving expectations.
To address this gap, TalentSprint, a leading provider of tech and management skills and part of Accenture LearnVantage, has partnered with the Indian Institute of Management (IIM) Jammu to launch a four-year eBBA (Honours) degree program. The collaboration brings together IIM Jammu’s academic leadership and TalentSprint’s learning expertise, embedding industry relevance, career preparedness and experiential learning into a rigorous IIM-led curriculum.
KEY HIGHLIGHTS:
- Industry-integrated eBBA (Honours) at IIM Jammu: The four-year undergraduate program blends core management education with specialized, market-relevant areas such as Cloud, Data, AI, Digital Infrastructure, and AI Business Applications- combining academic depth with experiential, problem-based learning. TalentSprint through the Accenture Centre of Advanced Studies, will also contribute to curriculum development, applied projects and learning pathways aligned with the needs of enterprises today.
- Focus on technology-driven business readiness: The course equips students to understand how technology, data and AI shape strategy, scale and transformation across modern organizations. It will include generative AI and agentic AI workshops – along with introduction to data analytics, agentic AI and its applications, and more.
- Career-readiness and employability built in: Students benefit from structured career-development support including professional skills training, interview readiness and placement assistance, supporting a smoother transition from education to employment.
- Expanded access through digital delivery: A digitally delivered model, complemented by campus engagements, broadens access to high-quality, industry-aligned management education and IIM credentials.
Anurag Bansal, Managing Director, Accenture LearnVantage, India “Technology is fundamentally changing how organizations create value, and the skills required to lead in this environment are evolving rapidly. This collaboration with IIM Jammu reflects our shared commitment to reimagine management education by combining business acumen with technology-led thinking. By engaging students early through an industry-integrated undergraduate program, we can help accelerate a future-ready talent pipeline aligned with the needs of enterprises in the age of AI.”
Prof. B.S. Sahay, Director, IIM Jammu “At IIM Jammu, we are committed to redefining management education through meaningful collaboration with industry leaders. This partnership with TalentSprint brings together academic excellence and real-world relevance. Our eBBA (Honours) degree program is designed to develop graduates who are conceptually strong, technologically aware, professionally agile and well prepared to create impact from the early stages of their careers.”