As football fever grips fans across the globe, Reliance Consumer Products Limited (RCPL) is bringing the excitement from the world’s biggest sporting stage straight to snack lovers with the launch of a special limited-edition range from Alan’s Potato Chips.
Inspired by some of football’s most iconic nations, the new collection features four globally inspired flavours that capture the spirit, taste and energy of Spain, Argentina, Brazil and Portugal. Available in convenient packs priced at ₹10, ₹20 and ₹50, the limited-edition range aims to make the celebrations even more flavourful for consumers across India.
The four special edition flavours include:
- Alan’s Spanish Style Spicy Tomato & Herb – inspired by Spain’s love for vibrant tomato-based condiments and herbaceous flavours, delivering a rich and familiar taste with a global twist.
- Alan’s Argentina Style Grilled Cheese & Herb – a deliciously cheesy offering inspired by Argentina’s culinary traditions, combining creamy cheese notes with aromatic herbs.
- Alan’s Brazilian Style Chilli & Lime – a bold and zesty flavour inspired by Brazil’s vibrant food culture, bringing together fiery chilli and tangy lime.
- Alan’s Portuguese Style Piri Piri Salsa – a spicy and flavourful tribute to Portugal’s famous piri piri heritage, offering a punchy taste experience for adventurous snack lovers.
The limited-edition collection has been crafted keeping evolving consumer preferences in mind. Tomato continues to be one of India’s most-loved flavour profiles, while cheese-based snacks are witnessing strong growth among consumers. At the same time, demand for spicy and bold taste experiences continues to surge, making flavours such as Chilli & Lime and Piri Piri Salsa highly relevant for today’s adventurous snack seekers.
With eye-catching packaging inspired by football’s biggest stage and flavours that celebrate international culinary traditions, Alan’s Limited Edition Collection is set to become the perfect match companion for fans gathering to watch every goal, save and celebration.
The limited-edition range will be available across Reliance Retail outlets and JioMart, while stocks last.