itel launched its latest feature phone, Ace 3 Heera. Designed to bring modern convenience to feature phone users, the Ace 3 Heera offers a faster, more reliable, and hassle-free charging experience. itel now offers Type C charging across its entire feature phone portfolio – becoming the first feature phone brand in India to do so. For millions of feature phone users in India, charging has remained stuck in the past with Micro-USB cables. By bringing Type-C charging to its entire feature phone portfolio even to their entry FP segment, itel simplifies everyday life allowing users to charge both smartphones and feature phones with a single cable while reducing charger clutter at home. The itel Ace 3 Heera is available in stunning colours of Blue, Purple and Black – now available at retail stores across India at just Rs. 949. itel also offers an exciting 1-year Counter Replacement offer for any manufacturing defect in feature phones.
Commenting on the launch, Arijeet Talapatra, CEO of itel India, said, “Technology should simplify life, not complicate it. We are a brand that has democratized technology for Bharat with our extensive range of reliable and affordable products. For millions of Indians, carrying different chargers for different phones has been an everyday inconvenience. With Ace 3 Heera, we’re not just launching another feature phone we, we’re leading India’s transition to universal Type-C charging across our feature phone portfolio.”
The latest Cyber Media Research (CMR) report on The Rising Role of Durability, Reliability, and Affordability in India’s Device Market has demonstrated strong all-round performance of itel – securing impressive scores of 0.65 in feature phones and 0.86 in smartphones – highest in the segment. Additionally, 85% of consumers feel they get great value for money, 81% associate itel with strength and durability, 79% appreciate its design, and 74% consider it a trustworthy and reliable brand.