Connecting architects, interior designers and homeowners with a new design and furniture experience, the 25,000 sq. ft. design destination ‘Nayaab Experience’ was successfully inaugurated at 19th September in Bagru, Jaipur. The destination brings together premium, contemporary and customised furniture manufactured in India, offering an integrated experience spanning design, selection and manufacturing.
For years, sourcing premium and contemporary furniture at scale has often meant looking beyond India. International furniture markets, particularly China, have become familiar destinations for architects, interior designers and businesses seeking variety, design, scale and competitive pricing.
“In the furniture manufacturing segment, where we have over two decades of experience, we have seen that customers are no longer looking for good furniture, but the right furniture for their space — the right design, dimensions, finish and functionality,” said Lalit Agarwal, Director, Nayaab Experience. “Our attempt is to make this more convenient and more considered. This is not just a new showroom; it is our attempt to bring years of manufacturing experience closer to customers and design professionals based on their needs.”
For Pankaj Agarwal, Director, Nayaab Experience, the connection between the showroom and manufacturing floor is equally important.
“Nayaab Experience brings our manufacturing capabilities closer to customers and design professionals, allowing them to explore the furniture and discuss their requirements directly with our team.”
Ashok Shah, Director, emphasises the philosophy behind the collection and the experience: “Our focus has always been on creating furniture with the right balance of design, quality and functionality. With Nayaab Experience, we want customers to experience that approach more closely.”