ICH NEXT, India’s first homegrown fashion forecaster under the aegis of ICH Creative Consulting, a creative strategy firm focused on catalyzing fashion/lifestyle brands has collaborated with the Clothing Manufacturers Association of India (CMAI) and Garment Exporters Association of Rajasthan (GEAR). The trio is all set to organize a Masterclass in Jaipur to ‘Unlock Business Success through In-Depth research’ in Jaipur on 12 th of April
at Hotel Marigold at 4PM. The event is expected to see participation of industry veterans, experts, manufacturers and other stakeholders. This will be the first leg of the series of one of its kind Masterclasses that will be held across different geographical demographics in the time to come.
ICH co-founders Kanika Vohra and Anuradha Chandrashekar spoke about the need for such a Masterclass for the manufacturing industry, “A collection based on well researched trends ends up as hot seller while others end up in the sales as unsold items leading to huge losses to manufacturers. ICH NEXT provides Indian wear forecasting services where manufacturers get a heads up of 6-9 months to prepare their new collection. Such insights have helped manufacturers and brands to increase their revenue by 7-fold. The Masterclass will emphasize on the value of research. We look forward to the collaboration with CMAI and GEAR, hoping to create a roaring success in Jaipur.”
Further elaborating on the collaboration, Mr. Arun Gupta Hon. Secretary, Garment Exporters Association of Rajasthan (GEAR) said, “We feel proud to be part of this one-of-a-kind initiative that empowers the manufacturers with knowledge about the importance of deep research and fashion forecasting. This way the brands and manufacturers will be able to place the right product at the right time in front of the consumer. Rajasthan being a cultural hub and the epicenter of vibrant Indian clothes, will definitely stand to gain much from the insights at the Masterclass.”
Consumers are increasingly gaining global exposure and hence perspective. The manufacturers and brands that ultimately cater to them should create to well researched seasonal trends. This will enable them to minimize wasteful manufacturing, and hitting their goals every time. With this Masterclass as the first step ICH NEXT aims to empower the manufacturers with the right information.