Audible Inc., an Amazon company and audio storytelling pioneer, has unveiled its inaugural global brand marketing campaign, “Sunne Se Badhegi Soch.” This campaign highlights how Audible transforms ordinary moments into extraordinary experiences, changing moods and perspectives during daily routines.
The campaign features social media content shared across influencer and Audible channels, showcasing the transformative power of imagination through various genres. Susan Jurevics, Audible’s Chief Brand and International Officer, emphasized the campaign’s use of stunning visuals, powerful audio, and interactive digital elements to capture the essence of Audible’s immersive storytelling.
Shailesh Sawlani, Country Manager for India, stated, “Our campaign reflects the profound impact of audio storytelling, inspiring thought and imagination. Audible enriches everyday life by providing an escape from the mundane.”
Created across Brazil, Thailand, and the UK, and directed by award-winning Antoine Bardou-Jacquet, the campaign will run in Australia, Brazil, Canada, France, Germany, Italy, India, Spain, the UK, and the US.