Recognizing this, HSBC Mutual Fund has unveiled Apne #SIPKoDoPromotion, a unique digital campaign to create awareness and educate investors about SIP Top-up and the role it plays in their long-term wealth creation. The campaign is a series of three short films of 30 seconds each, with an aim to encourage investors to embrace the concept of giving their money a well-deserved promotion by opting for a Top-Up facility on their Systematic Investment Plans (SIPs).
SIPs are a popular investment tool that allows investors to invest a fixed amount in a mutual fund scheme at regular intervals (monthly, quarterly, etc.). An SIP Top-Up takes this concept a step further. This facility allows investors to increase their SIP by a fixed amount or percentage, at predefined intervals. A SIP Top-up can take care of inflation, evolving lifestyles, expenses, etc. thus helping investors to save in line with their regular income.
Commenting on the launch, Kailash Kulkarni, CEO, HSBC Mutual Fund, said, “SIPs are becoming the go-to tool for retail investors to achieve their financial goals. Through our Apne #SIPKoDoPromotion campaign, we want to emphasise on the power of compounding that an SIP Top-up brings in, aiding in building long-term wealth. We want our investors to know that a Top-up can empower them to boost their investments at par with their current income levels and hence be in control of their financial future.”
Commenting on the campaign, Sandeep Sreekumar, Vice President at BornHi Digital, said “Industry Data shows that there are over 484.6 million people in India have SIPs as of March 31, 2024, but only 0.50% (roughly 240,000 SIPs), utilize the powerful Top-Up feature. This data insight ignited the spark for this campaign. We believe Apne #SIPKoDoPromotion can reshape the narrative around financial responsibility and investing by educating investors about maximizing their SIP potential through SIP Top-Up.”