Adani Wilmar, a leading name in the Indian FMCG sector, has launched an innovative campaign to welcome the monsoon season, featuring its flagship product, Fortune Soyabean Oil. This initiative, dubbed the #MonsoonWithFortune campaign, brings a fresh, immersive 3D experience to the forefront. With the onset of the rainy season, the campaign taps into the nostalgia and joy associated with enjoying pakodas during a downpour, using cutting-edge technology to engage and delight consumers.
In an exciting twist, Fortune has installed unique hoardings in prominent locations across Lucknow and Kolkata. These displays come to life with the rain, transforming an initially empty plate labeled “Baarish Ka Intezaar” (waiting for the rains) into a vibrant platter of pakodas, accompanied by the message “Pakode Hain Tayaar” (pakodas are ready). This interactive element captures the spirit of anticipation and joy that the monsoon season brings, ensuring it catches the eye and warms the hearts of those who pass by.
Complementing the hoardings is a heartfelt television commercial (TVC) that encapsulates the emotional bond of enjoying pakodas during the rainy season. Featuring the catchy tagline “Yeh baarish phir se aayi hai, saath apne pakode ka mausam laayi hai” (this rain has returned, bringing with it the much-loved season of pakodas), the TVC celebrates shared family moments.
To further entice consumers, Fortune is offering a special deal: purchase 5 liters of Fortune Soyabean Oil and receive 400 grams of Fortune Besan for free, making it easier than ever to enjoy monsoon treats at home.