LifeCell, India’s pioneering stem cell bank and a leader in diagnostics, genetic testing, and pre-conception care, is poised to disrupt the world of mother-baby skincare with the launch
of AreoVeda. With this, the brand has unveiled a product range, especially crafted for pregnant women, new moms, and newborns, that shatters existing norms through its uncompromising standards of purity, potency, and safety. Masterfully harnessing the regenerative powers of natural ingredients, the company introduces a cellular science-backed approach that is single-handedly redefining how clean skincare is perceived.
Taru Mayur, Co-founder of AreoVeda, said, “An EWG study revealed that 200+ chemicals were found in a baby’s umbilical cord blood that came from what the mother had been exposed to. This means what goes in and on the body, including the skincare products, could impact a baby’s healthy growth & development. Given these findings, there is an urgent need for a skincare brand like AreoVeda that combines natural ingredients with advanced cellular testing methods to ensure the products’ safety and efficacy. We are excited to introduce our products, and we are sure that our customers will come to see
us as a reliable ally who they can trust during this beautiful phase of life.”
AreoVeda has secured the coveted EWG and ECOCERT COSMOS certifications. The former validates the brand’s claim that its products are pure and free of chemicals listed by the body, thereby meeting all prescribed standards of consumer health. And only <2% of brands across the globe have managed to get this prestigious certification. The latter attests to the fact that 95% of the ingredients used to formulate the products are natural and plant-based. AreoVeda has actually bested this requirement and ensures that >98% of its ingredients are natural, while successfully passing all the stringent manufacturing and
lab site audits.