Flipkart, India’s homegrown e-commerce marketplace, has signed a landmark Memorandum of Understanding (MoU) with the National Council of Educational Research and Training (NCERT). This collaboration aims to ensure the affordable and seamless availability of NCERT publications across the country, leveraging Flipkart’s extensive reach to cater to students and learners, especially in Tier 2 and Tier 3 cities. Under this collaboration, Flipkart will facilitate the sale and distribution of NCERT publications through its online marketplace, ensuring greater accessibility through authorized sellers designated by NCERT.
At the signing of the MoU, Shri Dharmendra Pradhan, Union Minister of Education,
Government of India, said, “NCERT has been instrumental in shaping India’s education
system, and its collaboration with Flipkart marks a transformative step toward ensuring
affordable and accessible education for all. By leveraging Flipkart’s extensive technological and logistical reach, this partnership enhances the availability of NCERT books, empowering
students across the country, including those in remote areas. As a key enabler of the National Education Policy 2020, we continue to drive innovation in education. Initiatives like the NISHTHA Integrated Teacher Training Module with Google underscore the importance of
technology-driven solutions in creating a future-ready, socially sensitive generation that will lead India’s growth story”
At the signing of the MoU, Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group said, “Education is the cornerstone of progress, and we are proud to partner with NCERT to make learning resources accessible to millions of students across India. By leveraging our technological expertise and extensive reach, we aim to bridge the gap in access to affordable educational materials, supporting the nation’s vision for an empowered and educated youth.”
This collaboration ensures the availability of authentic educational materials and reinforces
Flipkart’s commitment to supporting India’s education ecosystem through technology and
innovation.